When is a personality test not a test?

People often refer to personality profiling as “personality” or “psychometric tests”. These words tend to be in the common vernacular and people are familiar with them. “Test” is not an accurate description when related to personality profiling – this is not a...

Carl Jung’s birthday

I couldn’t let today pass without wishing happy birthday to Carl Jung. Here is a great wee article from the BBC that does it very well. We have a lot to thank Jung for; I have had the good fortune to have helped over a million people with their lives in some...