Making Personality Profiling Accessible

1.5 Million Users Since 2000

Helping with Recruitment, Management and Coaching

PeopleMaps helps people understand themselves and others. For over twenty years we have helped individuals and organisations with Recruitment, Management, Teams and Coaching.

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​It’s simple to use – only takes a few minutes to complete and the results are shockingly accurate.

We have found it very useful and a real help with recruitment. Not only can we get an insight in an applicant’s character to see if they fit our profile but more recently if they would fit our working environment. This has been massive as it helps with staff retention. It’s all well and good getting staff that can do the job but if they hate working in a gallery then they won’t stay long no matter what you do.


Artique Galleries Limited

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leaders advisers

“When I set up The Leaders Advisory, a high-performance coaching business, I needed a world-class personality profiling platform to underpin professional sport and business leadership models.

Researching all the well-known profiling providers and exploring potential partners who understood my requirements, PeopleMaps won across serval key criteria, in particular, the power to surface actionable data in simple language that doesn’t require interpretation.

Martin and the team at PeopleMaps are brilliant to work with and I’m not just convinced that these are the best applications available today, I’m excited about the direction of the partnership and shared vision for success.”

Tony Walmsley

The Leaders Advisory

​The Founders

PeopleMaps was formed in 2000 by Anne Ellis and Martin Gibbons.

Anne Ellis successfully built a number of high-growth companies focused on people development, underpinned by psychological profiling.

Anne held a teaching fellowship in the psychology department at the University of Westminster, London, where she was part of the team that introduced the very first Masters in Business Psychology course at any UK university.

This was deemed a necessary programme because although there were classes in all applications of psychology; forensic, social, occupational, etc., there were none that seemed to deal with the actual interaction of people in the workplace. Nowadays this seems surprising since so much depends on how people behave, both as students and as employers/employees.

Martin’s first degree is in Applied Physics and along with a dedicated development team, he designed the software that runs He has been studying Jungian Psychology, under Anne, for over twenty years and now leads many of the training courses.

PeopleMaps has revolutionised profiling by reducing the barriers to entry and making it accessible to anyone.

martin gibbons and anne ellis

Jungian Psychology

The psychological profiler underpinning PeopleMaps is a Jungian system designed to measure an individual’s psychological make-up.

Jung’s bi-polar scales measure the attitudes of introversion and extraversion, together with the rational preferences of thinking and feeling and the irrational preferences of sensing and intuition. These are combined to arrive at the psychological profile or type.

Having determined the individual’s Jungian profile, PeopleMaps then produces a range of personality content pertaining to the preferred behaviour of that type.

Over the last twenty years PeopleMaps has built a vast library of personality content that is assembled to create hundreds of applications.

Important Projects

PeopleMaps also participated in a year-long program with The National Skills Academy Skills For Care where we looked at how PeopleMaps Personality Profiling could help with recruitment and retention within the care sector, which is one of the largest employers in the UK.
Thousands of candidates were put through the system and over 100 employers participated in the program. PeopleMaps developed personality reports specifically for the Care Sector and the feedback and results were exceptionally good. PeopleMaps may be the only profiling provider to have personality reports designed and tested specifically for the care sector.


PeopleMaps participated in a two-year academic project studying the impact of personality type on teams. Results indicate that teams that are constructed using a diverse range of personality types and some understanding of how personality affects individuals in a team outperform teams that ignore or have no awareness of personality type.

What’s special about PeopleMaps?

  1. PeopleMaps reports are written in plain English and are jargon-free (no labels), which means they can be used without any specialist training. This also removes human error from the process as no interpretation is required.
  2. Our unique questionnaire provides astonishingly accurate results with only 10 questions – and is only ever available online.
  3. The PeopleMaps Map is also unique and extremely powerful when it comes to helping people understand personality psychology.
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