Personality Profiling in Practice

People are complex. The environment and other people working with them could influence behaviour change on a regular basis. Behaviour has reasons, not causes and if we understand the reasons why, in most areas will be more committed. Psychological type gives a snap...

Electronic psychometric testing

Good item analysis provides a psychometric tool with its accuracy. The length of questionnaires does not generally have an effect on the accuracy of any profile. There is an exception to this, and it is that there are some concerns in the psychometric community about...

Carl Jung’s theory

The theory underpinning PeopleMaps comes from the work of Carl Jung, the Swiss psychologist who believed every individual was unique. His theory focuses on the cognitive aspects of personality i.e. how people think; take on board information to make their decisions...