Business bibliography

In no particular order (and I’ve left out all the personal development stuff by Tony Robbins and Brian Tracy etc);

Yvon Chouinard Let my people go surfing : the education of a reluctant businessman

Rohit Bhargava Personality not included

Guy Kawasaki Rules for revolutionaries

Port Marshall The contrarian effect

Chris Anderson The long tail

David A Vise The Google story : inside the hottest business, media and technology success of our time

W Chan Kim and Renee Mauborgne Blue ocean strategy

Guy Kawasaki The art of the start

Jon Spolestra Marketing Outrageously

Patricia B. Seybold How to Create a Profitable Business Strategy for the Internet and Beyond

Don Tapscott and Anthony D. Williams Wikinomics : how mass collaboration changes everything

Matthew Fraser & Soumitra Dutta Throwing sheep in the boardroom

Malcolm Gladwell Blink : the power of thinking without thinking

Seth Godin All marketers are liars

Seth Godin The dip

Seth Godin Permission marketing

Seth Godin Meatball sundae

Seth Godin Free prize inside!

Seth Godin Purple cow : transform your business by being remarkable

Seth Godin Small is the new big

(crikey, that’s a lot of Seth Godin)

A few books just delivered that we haven’t read yet but are excited about;

Ken Robinson The element : how finding your passion changes everything (Robinson gave one of my favourite 3 outstanding TED presentations ever, so we’ve been waiting to read thisĀ  book for a while)

Malcolm Gladwell Outliers (actually, I didn’t like Blink – but this is one of those must-reads, so we’ll do it)

Dan Ariely Predictably irrational (I keep hearing Ariely on BBC World Service and he makes a lot of sense, so I’m interested in this book, which was recommended by Amazon after selecting Outliers)

I deliberately haven’t included any links to these books. Please use your favourite retailer on or offline.

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