Lead Magnets

Personality Reports For Generating New Prospects

Designed for Coaches


Offer your visitors a free personality report in exchange for their details. The Personality Questionnaire is embedded in your website and reports are delivered automatically.

White Label Available

Personality reports designed to give to your coaching clients. Add your own logo and embed the personality questionnaire on your own website if you want to brand it as your own.

lead mag - career no1

Do you provide career coaching? Are you looking to attract new clients?

This mini personality report is designed to attract people who are looking at their careers. Build your list of career coaching clients by offering this mini career personality report for free.

lead mag - career no2

This is a slightly different variation of the report. Please view samples when you login to your Control Room and help you decide which one to use.

personal development

Not sure which lead magnet to use? Then use this Personal Development report. It applies to pretty much any coaching scenario and your prospects will love it.

lead mag - weight management

Use this lead magnet if you are helping clients with their weight management program. Personality plays a large role in how we manage our weight. This mini-report provides a great introduction.

lead mag relationships

Do you talk to clients about their relationships? If this is an area you work in and you are looking for more clients, then use this report to attract clients who need help with their relationships.

lead mag - executive

Use this mini report to attract people to your Executive Coaching Program. This report leads in well to the PeopleMaps Executive Coaching Program, however, you can use it to attract anyone who is a senior manager or executive. If you are an executive coach and looking for new clients, this is the way to do it.


If you coach people in entrepreneurship, then use this mini report to attract people to your Coaching Program. This is a great way to make first contact with people who are thinking to start their own business. It also complements the PeopleMaps Entrepreneur Suite of personality reports.

Lead Magnets Work

PeopleMaps has built huge lists of prospects by offering them a free personality report. Now you can too. Run an advert to your target audience (entrepreneurs for example) offering them a free personality report.

The personality questionnaire is embedded in your website and the personality reports are delivered automatically.

You may even add your own closing statement to the report including links or calls to action.

Do you need to know about psychology or profiling to use this?

No. The Executive Suite is written in plain English. The report is designed for you to  hand to your client. No interpretation is required. No jargon is used.

What psychology is it based on?

This is a Jungian system based on the research of Carl Jung, the famous Swiss psychologist.

Can it be white labelled?

Yes. You may embedd the personality questionnaire in your own website and add your logo to the report PDFs. You may even adjust the colours used to match your own branding.

Is it accurate?

You will be amazed at how accurate the reports are. Read your own report for free and judge for yourself.

Can I grow my coaching practice with this?

Yes. PeopleMaps will show you exactly how to use the reports with your clients and how to grow your coaching practice using the reports. Your clients will love their reports and will be very keen to talk to you about them.

About PeopleMaps

PeopleMaps has been pioneering online personality profiling for over twenty years.

1.5 million people have completed a PeopleMaps assessment and thousands of organisations worldwide have a PeopleMaps account.


peoplemaps client logos 1


leaders advisers

“When I set up The Leaders Advisory, a high-performance coaching business, I needed a world-class personality profiling platform to underpin professional sport and business leadership models.

Researching all the well-known profiling providers and exploring potential partners who understood my requirements, PeopleMaps won across serval key criteria, in particular, the power to surface actionable data in simple language that doesn’t require interpretation.

Martin and the team at PeopleMaps are brilliant to work with and I’m not just convinced that these are the best applications available today, I’m excited about the direction of the partnership and shared vision for success.”

Tony Walmsley

The Leaders Advisory

Read Your Own Personality Report And Judge For Yourself
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