In no particular order (and I’ve left out all the personal development stuff by Tony Robbins and Brian Tracy etc);
Yvon Chouinard Let my people go surfing : the education of a reluctant businessman
Rohit Bhargava Personality not included
Guy Kawasaki Rules for revolutionaries
Port Marshall The contrarian effect
Chris Anderson The long tail
David A Vise The Google story : inside the hottest business, media and technology success of our time
W Chan Kim and Renee Mauborgne Blue ocean strategy
Guy Kawasaki The art of the start
Jon Spolestra Marketing Outrageously
Patricia B. Seybold Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond
Don Tapscott and Anthony D. Williams Wikinomics : how mass collaboration changes everything
Matthew Fraser & Soumitra Dutta Throwing sheep in the boardroom
Malcolm Gladwell Blink : the power of thinking without thinking
Seth Godin All marketers are liars
Seth Godin The dip
Seth Godin Permission marketing
Seth Godin Meatball sundae
Seth Godin Free prize inside!
Seth Godin Purple cow : transform your business by being remarkable
Seth Godin Small is the new big
(crikey, that’s a lot of Seth Godin)
A few books just delivered that we haven’t read yet but are excited about;
Ken Robinson The element : how finding your passion changes everything (Robinson gave one of my favourite 3 outstanding TED presentations ever, so we’ve been waiting to read thisĀ book for a while)
Malcolm Gladwell Outliers (actually, I didn’t like Blink – but this is one of those must-reads, so we’ll do it)
Dan Ariely Predictably irrational (I keep hearing Ariely on BBC World Service and he makes a lot of sense, so I’m interested in this book, which was recommended by Amazon after selecting Outliers)
I deliberately haven’t included any links to these books. Please use your favourite retailer on or offline.