PeopleMaps : An Overview

Who are PeopleMaps?

PeopleMaps builds personality centric psychometric testing applications. Our main business is building psychological profiling (sometimes called personality or psychometric testing) products to businesses and individuals across the globe. We are experts in psychology, technology and marketing and make affordable profiling available to everyone with access to the Internet.

Our off-the-shelf product websites:

CareerPsychometrics : Career development products for individuals
PsychometricRecruitment : Personality testing solutions for employers

What’s special about us?

Our unique questionnaire provides astonishingly accurate results with only 5 questions – and is only ever available online.

Our unique Personality Power Widget allows websites publishers to deliver professional personality content of their choice on their own site – with only a few clicks of a mouse.

Our personality content is written in plain English, so no one needs any training or consulting to use it or interpret the results.

We operate a meet-free policy, and are location-independent – with remote employees using clever web technologies for administration, planning, building, delivering and promoting the business.

What is PeopleMaps’ strategy?

We choose to invest our marketing budget into P for product, not P for promotion: this means we use clever web technologies to build great products.

We’ve  revolutionised profiling: with a reduced barrier to entry, PeopleMaps makes profiling available to more people than ever before, with professional profiles written in plain English so anyone with access to the internet can benefit.

What is PeopleMaps’ expertise?

PeopleMaps has delivered professional personality profiling online since 2001. Co-founder Anne Ellis successfully built a number of high-growth companies focused on people development underpinned by psychological profiling and was part of the team that introduced the first Master’s in Business Psychology degree at a UK University (she was also a senior lecturer in that subject for several years).

PeopleMaps was set up to bring together Anne’s expertise with CEO Martin Gibbons’ experience of business process and online technologies consulting.

What psychology is applied?

The psychological profiler underpinning PeopleMaps is a Jungian system designed to measure an individual’s psychological make-up.

Jung’s bi-polar scales measure the attitudes of introversion and extraversion, together with the rational preferences of thinking and feeling and the irrational preferences of sensing and intuition. These are combined to arrive at the psychological profile or type.

Having determined the individual’s Jungian profile, PeopleMaps then produces a range of personality content pertaining to the preferred behaviour of that type. The results are delivered via the Personality Power Widget.

Find out more about the PeopleMaps philosophy